PROJECT: XGAMES ASPEN + FREESTYLE TERRAIN
TYPE: CREATIVE DIRECTION/ SPACIAL DESIGN / COLLECTION DESIGN
A branded VIP experience created for X Games Aspen, TURNING a temporary mountainside structure into the VIP Freestyle Cabin. The space paired a refined alpine interior with live event viewing, hospitality, and a custom luxury capsule collection designed exclusively for X Games bringing environment, product, and culture together in a single immersive experience.
Designed as an elevated VIP experience within X Games Aspen, the Freestyle Cabin reimagined a contemporary backcountry ski hut as a monolithic luxury mountain retreat. The warm, minimalist interior paired white oak, black furnishings and a central fireplace with dedicated event viewing, giving guests a comfortable refuge from the cold while remaining immersed in the competition and exclusive capsule.
the freestyle collection was A limited capsule created exclusively for X Games Aspen, translating the language and iconography of freestyle terrain into a darker take on classic collegiate sportswear. Oversized silhouettes, vintage washes and elevated fabrication brought together references from snowboard culture, punk and Aspen luxury creating a collection designed to feel elevated and uique to the vip Freestyle cabin rather than traditional event merchandise.