CLIENT : BLINK 182
PROJECT TYPE: CREATIVE DIRECTION/ DIRECTION
Creative concept and direction for Blink-182’s Las Vegas residency at the Palms, developing an original series built around the band, behind the scenes and the world surrounding the shows. The series established a distinct narrative and visual approach designed to promote the weekly residency while giving audiences a unique perspective into the world of the band beyond the stage.
The residency campaign was designed to extend beyond the stage, documenting behind-the-scenes access to the shows while following band members and their families throughout Las Vegas. By combining the residency with the broader experience surrounding it, the concept created an ongoing window into the world of Blink-182 while organically positioning the Palms and Las Vegas as part of the story.
The goal was to create a steady stream of mixed media in addition to the episodic content throughout the residency, with each piece standing independently while contributing to a larger ongoing narrative. Together, the work created continuous promotional touchpoints designed to build interest, maintain momentum and drive audiences back to the weekly residency shows.
When a medical injury prevented Travis Barker from performing, the series shifted with the unfolding reality of the residency. The narrative followed Barker through his treatment and recovery as the band worked toward returning to the stage, giving the project an unexpected new chapter before the remaining residency dates were ultimately canceled.
