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CLIENT : RELYK STONE
PROJECT TYPE: CREATIVE DIRECTION/ DESIGN
a Multi Year independent fashion project built from the ground up as a complete creative world. The project encompassed the design and development of every collection alongside the brand’s creative direction, visual identity, campaigns, photography, film, e-commerce, collaborations and physical experiences. Across each discipline, a singular visual language and point of view connected product, storytelling and brand into one cohesive identity.
Rélyk Stone is a perspective—a way of engaging with the world. Defined by its name, meaning "descendant of a different breed," it celebrates individuality, resilience, and unapologetic expression. Rooted in counterculture and refined through understated elegance, Rélyk Stone thrives on contrasts: the rugged and the polished, rebellion and refinement, tradition and innovation. This ethos comes to life through designs imbued with a dark, moody palette, timeless silhouettes, and a lived-in sophistication.
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